Ironic instructional poster: How to Procrastinate Properly

The poster was created during “Design Studio” lab course at Typomania School. Each participant was a part of three teams at once and tried on different roles: art director, illustrator, and typographic designer. All teams worked on instruction posters.

How did the work go?

1. As an art director, I collected information on the topic (texts, graphs, and data).I accompanied real research on procrastination with ironic captions to talk about a complex subject with humor and encourage viewers: everyone faces procrastination. If you cannot or do not want to fight it, then it is worth procrastinating properly and knowingly.
2. After that, I structured and reworked the material, preparing a detailed brief and draft for the designer and illustrator.
3. I supported the process, made edits, and collaborated with the team.

The result: an expressive and coherent poster.

The poster was exhibited in Tbilisi (2025) and Paris (2025).

Services Poster
Art director Maria Kheysina
Designer Nelli Kamaeva
Illustrator Nadezda Alekseeva
Photo Alina Lutaeva, Aleksandra Golubeva, Alina Fisenko
Typeface Inter
Year 2025